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Video Game Connection - Museum : Pepsi Invaders
Pepsi Invaders
Developer: Atari
Publisher: Coca-Cola
Release date: 1983
Genre: Fixed Shooter
Mode(s): Single player
Platform: Atari 2600

This is one of the more interesting RARE Atari collectibles. Coco-Cola commissioned a game from Atari to give to their Atlanta employees.

Atari redesigned Space Invaders. The "Invaders" were changed into letters that spell out PEPSI with one Invader left at the end of each row.

The UFO was replaced with the blue and red Pepsi logo, and a three minute time limit was added at the end of which the screen flashes some wild colors and the game stops and "Coke Wins" appears.

Pepsi Invaders came in a generic Atari cartridge case with no labels or makings on it. The box is plain white with a small round sticker that says "Atari Goes Better With Coke". Pepsi Invaders cartridges are extremely rare, and finding the box is near impossible.

Often referred to a "Coke Wins", Pepsi Invaders was given to Coca-Cola executives at a 1983 sales convention. There were 125 copies of this game made.

No one knows why it was called Pepsi Invaders, when it said "Coke Wins" at the top of the screen. That unfortunately is mystery, as programmer Christopher Omarzu doesn't remember putting that into the game. It was probably added later when some Atari executive changed his mind, or even possibly to avoid a lawsuit from Pepsi (of course the letters still spell out Pepsi).

Each executive was given a complete Atari 2600 system with Pepsi Invaders as a present for attending. They were actually burned onto regular ROM chips instead of EPROM's which one would expect with a low production run game such as this.

Another interesting feature of Pepsi Invaders is the fact that the player has infinite lives, which combined with the time limit makes the game fairly pointless. Perhaps Atari thought that three minutes was all Coca-Cola execs could handle?

Also, unlike the original game, the enemies would not land on the ground - instead the enemies would just scroll back and forth across the screen once they reached that lowest level.

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